Chapter 3 - Kew to Hammersmith (7:00pm)
The Four Horsemen of the GRiFTer Apocalypse,
Continuing their walk, the Director characterises modern capitalism as an "out-of-control monster." He introduces the Four Horsemen of the GRiFTer Apocalypse, focusing on the first horseman: Globalisation.
He defines "GRiFTers" as entities that are Globalised, Rent-seeking, interconnected, Financialised, and Tax-evading. These corporations have outgrown national borders; currently, two-thirds of the world’s 100 largest economies are corporations like Amazon, not countries. This scale allows them to operate above the law, prioritising profit over patriotism.
The Director labels these entities "soulless zombies." Using Unilever as a case study, he explains how CEOs who prioritized sustainability (ESG) were eventually thwarted by shareholders demanding faster returns. In this "Frankenstein" system, humanity is merely a resource.
He warns that "dragon capitalists" view emerging technologies like AI solely as tools to slash labour costs, indifferent to the potential for societal collapse.
By offshoring production to the cheapest markets, these corporations prove they lack authentic morals, existing only to feed the bottom line while workers become increasingly obsolete.
